Translation for Apparel & Textiles

Multicultural adaptation and communication are essential for producing, marketing and selling to global consumers of apparel, textiles, and outdoor gear. Labeling regulations require specialized translations of content labels and care instructions, including certain mandatory wording and symbols. Manufacturers depend on interpreters for effective on-site training. Retailers need merchandising instructions in their language and relevant to their culture. Your multinational sales regions demand multilingual reports to drive improved sales and greater profitability.

Challenges the Apparel & Textiles Industries face:

Gathering market research about a new country or culture
Consistent marketing messages across your global markets
Accurately communicate trade information with overseas suppliers
Researching and adapting to labeling laws in new countries
Designing culturally attractive product packaging in multiple languages
Training a global sales force in many languages
Communicate merchandising instructions and new product features to international distributors and retailers

Verbio is your solution:

Provide cultural consulting and develop marketing campaigns for new international markets
Adapt labels and product packaging to conform the legal and linguistic requirements
Translate story cards, hang tags, instructions, merchandising manuals in a culturally appropriate style
Localize your website and catalog to sell your products in multiple languages
Train your global sales force in their own language: live interpreters or multilingual video trainings and eLearning modules
Experienced human translators for 250 languages
Interpreters for contract negotiations with distributors or retailers
17 years of experience supporting textile, footwear, and outdoor gear manufacturers

Types of Multilingual Communications:

hang tags, brand messaging, online catalogue, care and content labels, marketing videos, training for production staff, product presentations for sales staff and buyers