Translation for Apparel & Outdoor Gear

Translation for Apparel & Outdoor Gear

Industry-Specific Translation

Apparel is a global industry

Multicultural adaptation and communication are essential for producing, marketing and selling to global consumers of apparel and outdoor gear. Labeling regulations require specialized translations of content labels and care instructions, including certain mandatory wording and symbols. Manufacturers depend on interpreters for effective on-site training. Retailers need merchandising instructions in their language and relevant to their culture. Your multinational sales regions demand multilingual reports to drive improved sales and greater profitability.

Your Challenge:

  • Researching your target market
  • Consistent marketing messages across your global markets
  • Confidentially communicate about intellectual property
  • Labeling compliance
  • Product packaging in multiple languages
  • Training a global sales force using live interpreters or multilingual eLearning modules
  • Communicate merchandising instructions and new product features to international distributors and retailers

Verbio is your solution:

  • Provide cultural consulting and marketing advice for international sales
  • Culturally adapt labels and packaging
  • Translate story cards, hang tags, instructions, merchandising manuals
  • Localize your website and catalog to sell your products
  • Train your global sales force in their own language: in-person or eLearning modules
  • Experienced human translators for 200 languages
  • Interpreters for contract negotiations with distributors or retailers
  • 15 years of experience supporting textile, footwear, and outdoor gear manufacturers

Types of Communication:

hang tags, brand messaging, online catalog, care and content labels, marketing videos, training for production staff, product presentations for sales staff and buyers

Client brands:

Bauer Logo
Columbia Sportswear
Pendleton Woolen Mills