Considering doing business in Sweden?

Nestled in Northern Europe, Sweden invites travelers with its enchanting blend of history, culture, and breathtaking landscapes. From the vibrant streets of Stockholm to the tranquil archipelagos and dense forests of the countryside, every part of this Scandinavian gem offers a unique experience waiting to be explored.

Sweden covers an area of just over 450.000 km2. It is the largest Nordic country and the fifth largest country in Europe.

Verbio specializes in international trade, multicultural marketing, and multilingual communications, so we assembled cultural tips and trade info to help you explore new markets:

  • Country: Sweden​
  • Capital: Stockholm
  • Surface area: just over 450.000 km2. It is the largest Nordic country and the fifth largest country in Europe.
  • Currency: Swedish krona (SEK).
  • Population: 10,540,886 (July 2021)
  • Languages: The official language of Sweden is Swedish. National minority languages include Sámi, Finnish, Meänkieli, Romani, Yiddish and English.

 

Learn what other languages Verbio works with: https://verbiogroup.com/languages/

INTRODUCTION TO SWEDEN​

Sweden, with its deep and storied past, is a country of striking contrasts. From the medieval charm of Gamla Stan in Stockholm to the cutting-edge architecture of Malmö, Sweden effortlessly merges its rich heritage with contemporary innovation. Its landscapes are just as varied, featuring everything from the vast forests and crystal-clear lakes of Lapland to the rugged coastline and serene islands of the Stockholm Archipelago.

​Doing Business in Sweden: Opportunities and Insights

Swedish business culture is characterized by egalitarianism, consensus-building, and punctuality. Meetings are often collaborative, with a strong emphasis on achieving a consensus rather than imposing hierarchical decisions. This approach fosters a sense of shared responsibility and teamwork.

Customs and Etiquette in Sweden

Punctuality is highly valued in Sweden, and being late to meetings is considered disrespectful. It’s important to arrive on time and be well-prepared. When addressing colleagues, Swedes prefer to use first names rather than titles, reflecting the country’s informal and egalitarian culture.

Transparency and honesty are key aspects of Swedish business etiquette. Swedes appreciate straightforward communication and expect clarity and precision in business dealings. Additionally, work-life balance is important, so it’s customary to avoid scheduling meetings late in the day or during holidays.

Japan - Mount Fiji

Stockholm old town (Gamla Stan)

 Cityscape from City Hall top, Sweden

Shibuya Shopping District - Japan

Cold winter in Sweden

 

How to say it:

  • Hello: Hej
  • Thank you: Tack
  • How much does it cost?: Hur mycket kostar det?
  • Please: Snälla (or “Tack” in a context like “Yes, please” which is Ja, tack”)
Guanajuato - Mexico

 

Ristafallet waterfall in the western part of Jamtland is listed as one of the most beautiful waterfalls in Sweden.

Do you seek help with strategy and communications to identify and negotiate with a new manufacturer or distributor? Verbio can help.

Swedish Cuisine: A Key to Cultural Connection

Understanding Swedish cuisine can provide valuable insights into the country’s culture and traditions. Food plays a significant role in social interactions, and sharing a meal is a common way to build business relationships.

 

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  1. Smörgåsbord: A traditional Swedish buffet, smörgåsbord features a variety of hot and cold dishes, including herring, meatballs, cheeses, and salads. It’s an excellent way to experience a wide range of Swedish flavors in one meal.
  2. Gravlax: A popular dish, gravlax is salmon cured with salt, sugar, and dill, often served with mustard sauce and bread. It’s a staple in Swedish cuisine and a testament to the country’s love for seafood.
  3. Köttbullar (Swedish Meatballs): Famous worldwide, Swedish meatballs are typically made from a mix of beef and pork, served with lingonberry sauce, gravy, and mashed potatoes. They represent comfort food at its finest.
  4. Räkmacka (Shrimp Sandwich): A luxurious open-faced sandwich topped with a generous pile of shrimp, boiled eggs, mayonnaise, and a sprinkle of dill. It’s a popular choice for lunch and reflects the Swedish love for simple yet elegant dishes.
  5. Semla: A traditional pastry enjoyed especially before Lent, semla consists of a cardamom-spiced bun filled with almond paste and whipped cream. It’s a delightful treat that showcases Sweden’s baking tradition.

Doing business in Sweden offers numerous opportunities thanks to its dynamic economy, innovative culture, and strong trade relations with the U.S. Understanding and respecting Swedish business customs, from punctuality and transparency to collaborative decision-making, is crucial for success. Additionally, appreciating Swedish cuisine, from the iconic smörgåsbord to the beloved semla, can provide deeper cultural insights and foster stronger business relationships. By embracing these aspects, businesses can thrive in Sweden’s competitive and forward-thinking market.

“​De som önskar att sjunga hittar alltid en låt​”
― Swedish Proverb

Translation: Those who wish to sing, always find a song.

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