Multicultural Campaigns for Marketing Agencies
Marketing campaigns that resonate with a global audience
Creative marketing campaigns rely on a deep understanding of the target audience. Wordplay, subtext, symbolism, font choice, colors, music and visuals work in concert to maximize the impact of an effective, targeted campaign. At Verbio, we don’t talk about simply transferring the dictionary definition of words, we shift the paradigm and convey the meaning.
Verbio’s marketing and transcreation team engages beyond translation. Verbio collaborates with stakeholders representing brand and advertising or marketing agencies or teams to explore all the subtleties of your message and build consensus and vision for your targeted market. We apply our innovative creativity, imagination and skills to develop concepts that align with the original intent of your multicultural campaign. This highly intuitive and cooperative process results in a Transcreation Brief: A concept map analyzing the wording, colors, imagery, music, symbols and other aspects to craft a culturally relevant campaign for your specific project goals.
Once all stakeholders agree on the vision and direction, Verbio creates the cultural and/or foreign language assets defined in the Transcreation Brief. Assets can encompass marketing copy for informational pamphlets, graphics for billboards, recordings for radio spots, new taglines, or witty character names. Finally, Verbio and the brand stakeholders review, tweak and fine-tune the final product to reach consensus around a deliverable that meets our exacting standards and resonates with your new audience and market. Learn more about Verbio’s Transcreation services. Request a sample of our Transcreation Briefs.
Verbio is your solution to reach global markets:
- Advertising and campaigns
- Brand messaging
- Digital media
- Radio and TV spots
- Product packaging
- Market research surveys
- Tradeshow materials and brochures
Marketing Agency Partners:
3/Thirds, Brink Communications, Cinco Design, CMD Agency, Coates Kokes, Direct Marketing Solutions, Fish Marketing, Gisi Marketing, Leopold Ketel, MBT Marketing, Mediamerica, Sparkloft Media, Sprout Partners, Stalkr, SwiftWieden+Kennedy,